Music education back on the map
— Client
Méér Muziek in de Klas
— Services
Brand Identity
Design
UI/UX
— Website
More music education for childeren in primary schools. Who wouldn’t want that? It’s great for their brain development on multiple levels; social, motorial, visual, spatial, aural and probably even emotional. The Dutch Minister of Education started this initiative, together with musicians, music entrepreneurs and education professionals.
Shaping a movement
We were asked to come up with an activating name and identity that would express it being a movement, more than anything else. Besides their identity, there was an immediate need for a communication and PR plan to launch the initiative. To tackle this efficiently, we helped structure the complex set up of the organisation, its strategic activities and communication concept and planning.
More…
We felt we needed to immediately communicate the core of their cause and chose for a simple but clear form of the message; rally signs carried by children and supporters of the movement. The words on the signs underline the importance and the benefits of music education for young children.
Spread the word
To kick off the movement, we made a video in which the campaign message was shared by children and various music ambassadors.
Here we are
Ape to Zebra